How to Speed up Website and Blog Loading (Best You Can Try) – For those who often use the internet every day to find information and news, of course, you will feel annoyed if you find a website that takes a long time to load. Usually, it’s better to close the website and look for other websites when it’s like this.
Many case studies on slow websites harm ranking in the SERP (Search Engine Result Page). However, Google has also explained in 2010 that website speed is one of the determining factors for website rankings in search engines.
The faster the website is accessed, the better the ranking of the website in search engines.
What is a website?
Websites and Blogs are a collection of information in web pages in one domain name and can be accessed through a web browser. Websites and blogs have various functions depending on the type. Some are useful for finding the latest information, such as media portal websites, expanding friendships such as social media, and buying and selling transactions such as marketplaces and e-commerce.
Your activity when accessing the website will undoubtedly be hampered if the web site’s performance is slow. Websites with slow loading speeds will make you feel uncomfortable, then eventually move to another website.
If you have a website, you should optimize the website’s performance to load faster. There are many benefits if you make your website load faster.
Advantages of Having a Fast Loading Website:
1. Make Users Comfortable
When someone accesses a website with slow loading, they can immediately leave it and move to another faster-performing website. Conversely, if a website has a fast performance, it will be comfortable and attractive to visitors. So, the potential for increasing the website traffic will be even higher.
Visitors also don’t mind browsing other content on the website. Therefore, Therefore, when many visitors visit a website, the bounce rate will also decrease. Bounce rate is the total percentage of visitors who leave your website after only visiting one page. The low level of the bounce rate on a website shows the excellent value of the quality of the website, both in terms of content and performance.
2. Be in the Top Google Rank
SEO experts argue that website speed is one of the factors that can affect rankings on the Google Search engine. Therefore, making a fast website performance is essential so that Google prioritizes your website to be on the first page of Google. But, of course, website speed is not the only thing that matters. You should pay more attention to the quality of the content when creating a website.
3. Increase Sales
Do you have an online store website? Someone who just visited your website doesn’t immediately make a transaction. Instead, he will look around first, browse your website, then consider it.
Imagine if your website is slow. Indeed the user will not feel at home and look for similar products on competitors’ websites. In other words, you lose potential buyers.
This is where the importance of making a website that loads fast. The more visitors who are comfortable browsing your online store website, the more excellent the opportunity to increase sales.
How to Website Speed Test
There are several benchmarks for assessing the speed of a website:
- Under 1 second = perfect
- 1 to 3 seconds = above average
- 3 to 7 seconds = average
- 7 seconds = including bad
To check website speed, you can use several tools to find out how fast it is loading with Pingdom, Google PageSpeed Insights, GTMetrix, and WebPageTest.
How to Speed up Website Loading
There are several most straightforward ways to speed up website loading. See the discussion below:
1. Use Fast Hosting
The main thing is to use fast hosting. The quality of hosting greatly determines the performance of the website. If your website is slow, please check again. Maybe the problem is with the hosting you are using. If so, you should choose a hosting equipped with speed features such as LiteSpeed Web Server and WordPress Accelerator.
LiteSpeed’s feature is a web server that can optimize website speed without changing pre-existing configurations, programs, and operating system details. WordPress Accelerator is a feature provided by WordPress Management. The WordPress Accelerator feature is designed to increase website performance speed automatically and is easy to operate.
2. Reduce Unnecessary Plugins
The first step is to remove the plugins that are deemed unnecessary to be installed. So it’s not a matter of free plugins, and then you install them at will but choose plugins that are important and have a good effect on the website.
It should be noted again that choosing a plugin that does not load many scripts does not require many requests and does not add extra queries to the database. In addition, a plugin can check the impact of a plugin on the speed of a website called the Performance Profiler Plugin. Please install it, then analyze which plugins are too heavy when loading the website.
3. Use Caching Plugins
Caching is the process of temporarily storing data from a website to speed up website loading.
Usually, when the first access to a website feels a little long because the cache has not been saved, it will feel faster after the second access and so on because the cached website data is already stored.
WordPress plugins that you can use for caching, especially for WordPress users, are:
- Litespeed cache
- WP Rocket
- W3 Total Cache
- WP Super Cache
- WP Fastest Cache
4. Image Weight Optimization
When uploading images, try to choose images weighing under 1MB only. If more than that, you can be sure your website is loading slowly.
If you have already uploaded it to the hosting server, you don’t need to worry because there are already several tools that you can use to compress images to lighter sizes.
Among them are:
- EWWW Image Optimizer
5. Website Database Optimization
You don’t need to bother opening complicated lines of coding. Optimizing the database can use a WordPress plugin. Our recommendation is the WP-Optimize plugin. Besides optimizing the website, you can also compress images, translate, block spam comments, post revisions, draft posts, etc.
Minify is the process of removing characters that are not used in the code structure. So the code file becomes lighter and can be executed quickly, thus speeding up website loading. We recommend using the Autoptimize plugin because it’s straightforward to use and doesn’t take long to minify code files.
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