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Differences Between HTTP and HTTPS & Their Impact on SEO

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Differences between HTTP and HTTPS & Their Impact On SEO – In this era, the internet can be said to be one of society’s basic needs. One reason is that almost all the information needed daily can be found on the internet. Reporting to the Statista website, the average time spent by people surfing the internet in 2020 reached 145 minutes per day.

Thus, although not all of us know in-depth about HTTP and HTTPS, with these fantastic average numbers, of course, HTTP and HTTPS protocols are not new to the ears of internet users.

Then, what exactly are HTTP and HTTPS protocols? And what effect does it have in the world of SEO? Check out the following article to find out the answer.

Difference between HTTP and HTTPS

Casual users seem to have little chance of looking closely at whether a website uses the HTTP or HTTPS protocol, both of which are located at the beginning of a link. Here’s a discussion of the two:

HTTP

HTTP stands for Hypertext Transfer Protocol, which has been around since the early days of the internet. This protocol is the most standard form and allows data exchange between the browser and the server to communicate.

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They are exposing data and recipients of data. As a protocol that focuses on presenting information and data, HTTP does not pay attention to how the data/information moves from one place to another. This means there is a possibility that the data and information may be read, blocked, or even altered.

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HTTP vs HTTPS

HTTPS

Is HTTPS the opposite of HTTP? No, HTTPS is the successor of HTTP. The length is still the same with the difference in the letter “S” behind it, which indicates “Secure” or safe, which means encryption of the connection between the browser and the server.

The encryption itself means protecting data and information circulating between the browser and the server. A concrete example, if we as users enter a username, password, credit card number, address, or other data on a site with the HTTPS protocol, then the data will not be circulated plainly but will become specific encryption codes.

In essence, the fundamental difference between HTTP and HTTPS protocols lies in the level of security of the data and information circulated between the browser and the server. Therefore, we mustn’t enter any personal data into sites with the HTTP protocol.

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Its Effect on SEO

Outside the context of data and information security, using protocols for a website is also important in SEO. Google has confirmed this since 2014, which announced that the use of the HTTPS protocol is one of the website ranking factors in SEO.

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Thus, the HTTPS protocol is an essential thing that should not be forgotten in building a website, especially if we prioritize appearing higher on Google search results pages.

Its Effect on Users

As we know, user experience and convenience are one of the most important things in running a website. It will be another waste of effort if we fail to make users feel comfortable and safe on our website.

With the switch from HTTP to HTTPS, users will no longer worry about the data or information they send to the website. With encryption, no one can easily read, block, or change that data and information.


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