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3 Monetization Features for Facebook and Instagram Creators


3 Monetization Features for Facebook and Instagram CreatorsFacebook and Instagram will be holding “Creator Day” on October 28, 2021. This Creators Day is dedicated to creators from various countries who have worked hard to create Instagram Reels content, Facebook Videos, and Facebook Live Audio Rooms during the pandemic. From sharing experiences, inspiration, and interacting with other creators.

During the pandemic, many people have stayed at home for too long and want to do activities outside as normal. So, finally, to overcome boredom, people start trying new and easy things to learn.

3 Monetization Features Facebook and Instagram

One of them is by creating content so that it also impacts the number of creators that continues to grow. For example, Facebook said macro-influencers in the Asia Pacific grew 66% throughout 2021. The global creator economy also reached a record funding of USD 1.3 billion in 2021.

“Facebook commits to supporting creators who make creator content their full-time job. By the end of 2020, Facebook and Instagram plan to invest $1 billion in programs for creators,” said Revie Sylviana, Director Entertainment Partnership, Facebook.

Content creators also build multiple communities on Facebook and Instagram. The existence of this community can make it easier for content creators to create an immersive community across Facebook apps.

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Monetization Features Facebook and Instagram

Monetization features Facebook and Instagram

Facebook also supports all types of creators, from novice creators to legacy creators. In addition, various supports are also taken by Facebook, such as monetization that creators can use. Here are the monetization features that Facebook and Instagram creators can take advantage of.

1. Ads

With in-stream ads, creators who create long, authentic content can make money by inserting eligible in-video ads. There are three types of ad placements that you can insert into your content: pre-roll, mid-roll, and image ads.

2. Branded Collaboration

Branded content or commonly known as sponsored content, is a post or content that does not involve advertising elements. Content can be filled with photos, articles, videos, and podcasts, providing relevant value to consumers. What makes this content able to attract consumers’ attention and drive product engagement rates is its entertaining nature.

3. Fan support

Followers will pay a fixed price every month to subscribe to content created by content creators. In addition, every subscribed follower can access exclusive content. This exclusive content is only available to followers who have subscribed to the creator’s Facebook page. With the likes feature while live streaming, creators can also increase engagement rates.

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